Product/Brand co-creation methodology crossing marketing, design thinking, creativity and management: ideas(r)evolution

This thesis introduce a new innovation methodology called IDEAS(R)EVOLUTION that was developed according to an on-going experimental research project started in 2007. This new approach to innovation has initial based on Design thinking for innovation theory and practice. The concept of design thinking for innovation has received much attention in recent years. This innovation approach has climbed from the design and designers knowledge field towards other knowledge areas, mainly business management and marketing. Human centered approach, radical collaboration, creativity and breakthrough thinking are the main founding principles of Design thinking that were adapted by those knowledge areas due to their assertively and fitness to the business context and market complexity evolution. Also Open innovation, User-centered innovation and later on Living Labs models emerge as answers to the market and consumers pressure and desire for new products, new services or new business models. Innovation became the principal business management focus and strategic orientation. All this changes had an impact also in the marketing theory. It is possible now to have better strategies, communications plans and continuous dialogue systems with the target audience, incorporating their insights and promoting them to the main dissemination ambassadors of our innovations in the market. Drawing upon data from five case studies, the empirical findings in this dissertation suggest that companies need to shift from Design thinking for innovation approach to an holistic, multidimensional and integrated innovation system. The innovation context it is complex, companies need deeper systems then the success formulas that “commercial “Design thinking for innovation “preaches”. They need to learn how to change their organization culture, how to empower their workforce and collaborators, how to incorporate external stakeholders in their innovation processes, hoe to measure and create key performance indicators throughout the innovation process to give them better decision making data, how to integrate meaning and purpose in their innovation philosophy. Finally they need to understand that the strategic innovation effort it is not a “one shot” story it is about creating a continuous flow of interaction and dialogue with their clients within a “value creation chain“ mindset; RESUMO: Metodologia de co-criação de um produto/marca cruzando Marketing, Design Thinking, Criativity and Management - IDEAS(R)EVOLUTION. Esta dissertação apresenta uma nova metodologia de inovação chamada IDEAS(R)EVOLUTION, que foi desenvolvida segundo um projecto de investigação experimental contínuo que teve o seu início em 2007. Esta nova abordagem baseou-se, inicialmente, na teoria e na práctica do Design thinking para a inovação. Actualmente o conceito do Design Thinking para a inovação “saiu” do dominio da area de conhecimento do Design e dos Designers, tendo despertado muito interesse noutras áreas como a Gestão e o Marketing. Uma abordagem centrada na Pessoa, a colaboração radical, a criatividade e o pensamento disruptivo são principios fundadores do movimento do Design thinking que têm sido adaptados por essas novas áreas de conhecimento devido assertividade e adaptabilidade ao contexto dos negócios e à evolução e complexidade do Mercado. Também os modelos de Inovação Aberta, a inovação centrada no utilizador e mais tarde os Living Labs, emergem como possiveis soluções para o Mercado e para a pressão e desejo dos consumidores para novos productos, serviços ou modelos de negócio. A inovação passou a ser o principal foco e orientação estratégica na Gestão. Todas estas mudanças também tiveram impacto na teoria do Marketing. Hoje é possivel criar melhores estratégias, planos de comunicação e sistemas continuos de diálogo com o público alvo, incorporando os seus insights e promovendo os consumidores como embaixadores na disseminação da inovação das empresas no Mercado Os resultados empiricos desta tese, construídos com a informação obtida nos cinco casos realizados, sugerem que as empresas precisam de se re-orientar do paradigma do Design thinking para a inovação, para um sistema de inovação mais holistico, multidimensional e integrado. O contexto da Inovação é complexo, por isso as empresas precisam de sistemas mais profundos e não apenas de “fórmulas comerciais” como o Design thinking para a inovação advoga. As Empresas precisam de aprender como mudar a sua cultura organizacional, como capacitar sua força de trabalho e colaboradores, como incorporar os públicos externos no processo de inovação, como medir o processo de inovação criando indicadores chave de performance e obter dados para um tomada de decisão mais informada, como integrar significado e propósito na sua filosofia de inovação. Por fim, precisam de perceber que uma estratégia de inovação não passa por ter “sucesso uma vez”, mas sim por criar um fluxo contínuo de interação e diálogo com os seus clientes com uma mentalidade de “cadeia de criação de valor”

Water Delivery Quality and Automatic Control Modes in Irrigation Canals. A Case Study.

Regarding canal management modernization, water savings and water delivery quality, the study presents two automatic canal control approaches of the PI (Proportional and Integral) type: the distant and the local downstream control modes. The two PI controllers are defined, tuned and tested using an hydraulic unsteady flow simulation model, particularly suitable for canal control studies. The PI control parameters are tuned using optimization tools. The simulations are done for a Portuguese prototype canal and the PI controllers are analyzed and compared considering a demand-oriented-canal operation. The paper presents and analyzes the two control modes answers for five different offtake types – gate controlled weir, gate controlled orifice, weir with or without adjustable height and automatic flow adjustable offtake. The simulation results are compared using water volumes performance indicators (considering the demanded, supplied and the effectives water volumes) and a time indicator, defined taking into account the time during which the demand discharges are effective discharges. Regarding water savings, the simulation results for the five offtake types prove that the local downstream control gives the best results (no water operational losses) and that the distant downstream control presents worse results in connection with the automatic flow adjustable offtakes. Considering the water volumes and time performance indicators, the best results are obtained for the automatic flow adjustable offtakes and the worse for the gate controlled orifices, followed by the weir with adjustable height.

Avalição do impacto de uma biblioteca universitária

Neste estudo apresenta-se uma avaliação do impacto da Biblioteca da Faculdade de Ciências da Universidade do Porto (FCUP), na perspetiva dos estudantes e observando alguns dados relativos ao uso da Biblioteca FCUP. A investigação recorre a uma análise de métodos mistos, isto é, avalia dados qualitativos, que descrevem mas não mensuram as características, em especial as ações humanas, e dados quantitativos que apresentam forma numérica e revelam uma quantidade certa podendo ser sujeitos a manipulação estatística. A «Notícias da Biblioteca», uma newsletter publicada bimestralmente pela Biblioteca FCUP, inclui uma seção denominada “Voz do Utilizador”, onde são incluídos pequenos textos de opinião da autoria dos utilizadores, escolhidos aleatoriamente e, que frequentam as instalações destes serviços da FCUP. Aplicando a Norma Internacional ISO16439:2014 (E) – Information and documentation – Methods and procedures for assessing the impact of libraries, examinaram-se vinte textos de opinião, sobre a biblioteca, redigidos por estudantes de várias nacionalidades, publicados de janeiro de 2013 a dezembro de 2014, na «Notícias da Biblioteca». Investigaram-se ainda 7 entrevistas. Apelando à Estatística Descritiva efetuaram-se tabelas de contingência que são úteis para conhecer a relação entre os dados em função de determinados grupos, isto é, observar a frequência de uma variável em função das categorias de outra variável. Com as tabelas de contingência obtém-se percentagens em função dos efeitos do impacto da biblioteca e dos grupos de estudantes e analisa-se a relação entre eles. O estudo utilizou ainda alguns dados estatísticos indicadores que mostram o impacto, a saber, indicadores de desempenho relativos ao uso da biblioteca – número de visitas per capita e número de empréstimos per capita. Estas avaliações em bibliotecas fornecem informações úteis para as chefias de topo, para o desenvolvimento de novos projetos e a otimização do impacto e desempenho destes serviços das instituições de Ensino Superior./ This study presents an impact assessment of the Library of the Faculty of Science, University of Porto (FCUP), from the students’ point of view and some statistical data collected from the FCUP Library use. We used a mixed methods research, i.e., qualitative data, that describes but does not measure characteristics, in particular human actions, and quantitative data represented by numbers that indicate exact amounts which can be statistically manipulated. The newsletter «Notícias da Biblioteca» published, bimonthly, by the FCUP Library includes a section called “User Voice” where we can find opinion texts expressed by library users, randomly chosen, and who usually go to the library. Applying International Standard ISO16439: 2014 (E) - Information and documentation - Methods and procedures for assessing the impact of libraries, we examined 20 opinion texts written by students of various nationalities, published from January 2013 to December 2014, in «Notícias da Biblioteca» During this period of time, we have taken seven interviews. Using the principles of Descriptive Statistics, we produced Contingency Tables to determine how the data relates in terms of certain groups, i.e., to observe the frequency of the dependent variable on another categorical variable. Working with the Contingency Tables allowed us to obtain percentages according to the effects of the impact of the library in various groups of students and study the relationship between them. This study also used some statistical data that show the impact of the library within the institution, such as: performance indicators relating to the use of the library - number of visits per capita and number of loans per capita. These assessment impact studies in libraries provide useful data for the top management, to develop new projects, thus maximizing the impact and performance of these services of higher education institutions.

Dynamic Match Analysis

Recent technological development has enabled research- ers to gather data from different performance scenarios while considering players positioning and action events within a specific time frame. This technology varies from global positioning systems to radio frequency devices and computer vision tracking, to name the most common, and aims to collect players’ time motion data and enable the dynamical analysis of performance. Team sports—and in particular, invasion games—present a complex dynamic by nature based on the interaction between 2 opposing sides trying to outperform 1 another. During match and training situations, players’ actions are coupled to their performance context at different interaction levels. As expected, ball, teammates’, and opponents’ positioning play an important role in this interaction process. But other factors, such as final score, teams’ development level, and players’ expertise, seem to affect the match dynamics. In this symposium, we will focus on how different constraints affect invasion games dynamics during both match and training situations. This relation will be established while underpinning the importance of these effects to game teaching and performance optimization. Regarding the match, different performance indicators based on spatial-temporal relations between players and teams will be presented to reveal the interaction processes that form the crucial component of game analysis. Considering the training, this symposium will address the relationship of small-sided games with full- sized matches and will present how players’ dynamical interaction affects different performance indicators.